Building Narrative For Architecture
Why Stories Matter in Architecture For thousands of years, stories have united people across tribes, nations, and generations. They create a shared understanding — the essential ingredient for any large-scale collaboration. In architecture, storytelling is just as vital. Transformations are complex and demand broad cooperation. A clear, shared narrative doesn’t just explain the change — it inspires belief in a future state. It’s not only about diagrams or models; it’s about creating a story that aligns people and keeps them moving in the same direction. ...